Case Studies
of Note
001 — Saysh I Know My Place
At the Tokyo 2020 Summer Games, Allyson Felix became the most decorated track and field athlete in US history. And she became the first athlete to ever compete at the Olympics in her own brand: Saysh. Saysh was founded out of necessity with the ambition to create change. The brand launched with the “I Know My Place” campaign, to capture Allyson’s story in a single arresting image, and establish the brand in film. On track, Allyson became the bonafide GOAT, off the track, the launch went so well that Saysh ran out of products to sell.
002 — Saysh Home
As a community-centric brand, Saysh needed a home. Not a store, a home. A place where our Saysh Collective can meet, that’s been crafted with as much attention and care as Saysh’s products. Home of Saysh drew inspiration from studios and galleries – places where people come together to create and share, to workout, to inspire and converse. The space was designed to connect with the senses, with a custom scent, the walls projected upon, and a bespoke soundscape designed.
003 — Saysh NFT
Following Allyson’s performance at the Tokyo 2020 Games, Saysh’s racing spikes instantly became iconic sports memorabilia. Capturing the moment, Saysh a digital sports auction to support sporting futures. Exhibited in the Saatchi Gallery London and sold virtually, the NFT gave access to Allyson’s track-worn Saysh racing spikes, with all proceeds donated to the Women’s Sports Foundation.
004 — HODINKEE Holiday
After establishing the brand for HODINKEE’s preowned watch offering, “Better with Time”, the holiday season brought a campaign to promote holiday gift packages capturing the warmth of reuniting with loved ones over the holidays.
005 — Omorpho Brand Design
Omorpho‘s innovative “gravity sportswear” works by loading the body with small amounts of naturally-distributed weight. Omorpho's mission is to simplify the pursuit of a fit life. The brand had to be brutally simple too, while, like an athlete’s body wearing Omorpho gear, it could change and adapt at the pace of a fast growing start-up.
006 — FoolMe0nce
An in-house brand expriment to question the tension between how streetwear is for now and luxury is forever. How over communicative can a brand become, across how many categories of products?
--
We look forward to romancing you.
The Office of
Brand Romance
Introduction
Notation punctuates your brand narrative and romances it with design.
㋡ About Us
Notation is a creative studio that brings together strategists and designers that can get more done than many, in less time than most.
*John Bulloch Souter (1890-1972)
The birth of Venus
Imagine a future, together.
一緒に未来を想像
してください.
Notation is the perfect partner for inventors, entrepreneurs, and brand innovators who know they need to elevate their brand to grow their business.
↓ ↓ ↓
Willem Claesz. Heda (1594-1680) Still Life with a Lobster
For your brand to succeed, you need a story that travels well
Brand beauty is a commercial advantage.
(AKA a money maker)
As such, we hold these principles dear:
↓ ↓ ↓
Principle One:
A Good Story Sells
Humans make sense of the world through stories, that’s also how they make sense of brands and businesses.
Principle Two:
There’s Belief in Beauty
The world is worth romancing, because what’s truthful is beautiful, and what’s beautiful is believable.
Principle Three:
Fame Leads to Fortune
It pays to be bold. Oversize business effects come from creative brilliance.
↓ ↓ ↓
We’ve added to the fame and fortune of these brands:
Saysh
Nike
Hodinkee
Omorpho
Ficus
ESPN
Jordan
& more start-up’s we’re not at liberty to name.
*Still-life with Fruits, Parrots and White Cockatoo, Jakab Bogdány, 1660-1724.
Contact
お問い合わせ
----------------------------
Self-portrait of Botticelli, in his Adoration of the Magi (1475).
Fame is the objective.
The strategy: romance.
The most valuable aspiration for a brand is fame. If you’re gunna be designed for one thing, be designed for fame.
Romance is the path to fame, because there’s no story like a love story. And here’s something universally true of the boardroom and the street corner: a good story sells.
We look forward to
romancing you.
find.romance
@notation.fyi
Romance is the path to fame, because there’s no story like a love story. And here’s something universally true of the boardroom and the street corner: a good story sells.
We look forward to
romancing you.
find.romance
@notation.fyi
Notation L.L.C.
--
228 Park Ave.
PMB 605670
NY, NY 10003
PMB 605670
NY, NY 10003
--
Notation®